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Privacy Policy

LQG Agri Limited is committed to protecting your personal information and complying with all applicable legislation in relation to data protection. This policy describes how we collect, use and disclose your personal information.

This policy applies to any personal information about you that you provide to LQG Agri Limited or which is provided to LQG Agri Limited by third parties.

The data controller in respect of personal information processed under this policy is LQG Agri Limited (a company incorporated in England with company number 10439863) whose registered office is at Goose Lane, Upper Quinton, CV37 8SX.

We have a Data Protection Officer who you can contact on 01789 720265 or via email [email protected] should you have any comments or queries in relation to this policy or LQG Agri Limited use of your personal information.

Why do we collect personal information about you?

LQG Agri Limited collects personal information about you to provide you with our products and services and to improve and develop these for the future.

What personal information do we collect?

LQG Agri Limited collects the following types of personal information from you:
  • Name/Maiden name
  • Date of Birth
  • Address and address history
  • Nationality
  • Gender
  • Contact details such as email address, telephone numbers, mobile phone service provider
  • Financial information and credit history
  • Employment details
  • Identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address
  • Vehicle and/or machine registration and identification numbers
  • Telematics information about the location of your vehicle and/or machine

How do we receive personal information about you?

LQG Agri Limited receives personal information about you:

  • When you contact us directly, visit our website (www.lqgagri.co.uk), or use our social media channels, whether to apply for one of our products or services or to make an enquiry or other request.
  • LQG Agri Limited is an approved dealer of J C Bamford Excavators (JCB). If you approach JCB they will provide us with your personal data based upon the machine specification and your geographical location.
  • From other LQG Agri dealer franchises and our carefully selected business partners who provide products and services, such as introducing brokers, fraud prevention or credit reference agencies or trade bodies.

How do we use personal information about you?

LQG Agri Limited and its group may use your personal information for the following purposes:

  • To verify your identity and to identify you when you contact us.
  • As a precursor to entering into or fulfilling a contractual obligation.
  • To make decisions on credit, insurance and other facilities, about you, your financial associate(s), members of your household or your business.
  • To help to prevent fraud and money laundering.
  • To help administer, and contact you about improved administration of, any accounts, services and products we have provided before, or provide now or in the future.
  • Recover debts that you owe and trace your whereabouts.
  • To carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical information using data provided by you.
  • To carry out statistical analysis to help with decisions about account management.
  • To contact you for marketing purposes relating to products and services that we think will be of potential interest to you.

Any personal data provided to third parties for the purpose of financing will be processed in accordance with their Privacy Policy. Please refer to the Privacy Policy of the financial organisation for details on how your personal data is processed.

We retain the right, to access, view and interrogate JCB Livelink or any successor telematics system operating on JCB Products that have been supplied by us. We may use this system to verify the location, mode of operation, service history or/any other information held on the system regarding operation and/or performance of such JCB Products.

Who do we provide this personal information to?

LQG Agri Limited will provide your personal information to:

  • The JCB group if you are acquiring or are interested in acquiring JCB Products.
  • Affiliated manufacturers if you are acquiring or are interested in acquiring their products.
  • Internal and External Third Parties including Kuhn and McCormick.
  • Financial services providers, such as our preferred supplier of finance facilities JCB Finance Ltd, DLL and Lombard.
  • Fraud prevention agencies, trade bodies and credit reference agencies.
  • Marketing providers.
  • Third party debt collection agencies, insolvency practitioners and legal advisors.
  • JCB Finance Ltd who provide machinery quotation software to us.
  • Our service providers who perform services on our behalf, such as banking services and data management firms.

Where we store your information

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long will we keep personal information about you?

By law we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data: see Request erasure below for further information. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

We may keep your data for longer periods if we cannot delete it for legal, regulatory or technical reasons. Maintaining your personal information for these periods allows us to keep accurate records for our legal obligations and to handle any future complaints.

Data Transfers

LQG Agri Limited does not transfer your data outside the European Economic Area (EEA). Whenever fraud prevention agencies transfer your personal data outside of the EEA, they impose contractual obligations on the recipients of that information to protect it to the standard required in the EEA.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Your Rights

You have the following rights in connection with your personal information processed by LQG Agri Limited:

  • Access – you can request access to your personal information and further details about how your personal information is handled by LQG Agri Limited.
  • Object – you have the right to object to our processing of your personal information for direct marketing purposes.
  • Rectification – you can request rectification of any incorrect personal data held about you.
  • Erasure – you can request erasure of any personal data where the processing is based on explicit consent.

You have a right at any time to opt-out or withdraw consent of receiving marketing from us and/or to amend the delivery method we use. We will only use your personal information to send you marketing messages where we have your consent to market to you.  In some cases we may market to you by electronic means (e.g. by email or text) where we have provided you with goods and services and would like to give you information about similar goods and services on the basis that we have a legitimate interest to market such goods and services to you where we think you would be interested in hearing about them. We will not do this if you have asked not to be contacted, e.g. where you have opted out of marketing.

To manage your rights and delivery preferences please follow the instructions in our marketing communications, enquiry forms or write to us at:
Post: Marketing Department, LQG Agri Limited, Goose Lane, Upper Quinton, CV37 8SX.
Email: [email protected]

You can also opt-out from us passing your information to the other businesses listed above.

You can exercise any of these rights at any time by contacting us contacting our Data Protection Officer using the contact details provided above.

If you are concerned or have questions about how LQG Agri Limited handles your personal data, please contact us and we will do our best to assist you. Please note that you have the right to lodge a complaint with the UK Information Commissioner’s Office (or any other appropriate supervisory authority), which may be accessed through the following link https://ico.org.uk/concerns/ .

Changes to our Privacy Policy

LQG Agri Limited reserve the right to revise this privacy policy or any part of it from time to time. Please check back frequently to see any updates or changes to our privacy policy.

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